Meet the Market Circular Economy Workshop

Are you a Scottish entrepreneur or existing business keen to embrace the circular economy?

Have you got a great circular idea but you’re not sure if it’s got market potential?

Zero Waste Scotland is looking for new circular entrepreneurs and businesses to take part in its free Meet the Market Programme.

This programme offers expert workshops and follow on practice customer panel sessions to help in the development of your circular economy business ideas and to obtain customer perspectives on your concept. The aim is to give you the chance to practice your pitch and give you confidence in your value proposition and ensure that it meets the needs of potential customers.

You should get involved in the programme if you:

• are developing products or services with circular economy practices at their heart
• want to feel more confident that your proposition aligns with the reasons why customers would want to engage with you
• have tried engaging customers with your ideas and it’s not quite working yet
• have been caught up in getting the product or service design right and you haven’t had the chance to test with customers yet
• want to feel you’re on the right track and share experiences with like-minded people
• are a student, an entrepreneur, a fledgling business, or an existing business keen to offer a circular product or service
• are based in Scotland

At the interactive workshop, you will get support in:

• developing your circular economy value proposition
• using the sustainable business model canvas
• crafting your customer profile and journey and developing customer personas to build your circular economy value proposition
• preparing for a value proposition pitch for expert feedback